GOLDBERG BEER VILLAGE ENHANCES COMMERCE AT OSUN OSOGBO FESTIVAL

The indigenes of Osun State and visitors to the ongoing Osun Osogbo festival have expressed excitement and appreciation to Goldberg Lager Beer for unveiling the Goldberg Beer Village, an initiative that enhances trade and commerce in the ancient city.

The people commended the beer brand at the Ogo-Oluwa area, venue of the Goldberg Beer Village on Tuesday during the official unveiling by the Ataoja of Osogboland, Oba Jimoh Oyetunji Olanipekun Larooye II and the Goldberg brand team.

The Baale Elese of Osogboland, Adebayo Moshood, who represented the royal father at the event, showered prayers on the Goldberg team and Nigerian Breweries Plc for setting up a beer village in the town because the initiative would increase and promote socio-cultural activities during the entire period of the Osun Osogbo Festival. He lauded the brand for championing befitting societal and cultural causes of the people.

In his welcome address, Joseph Abodunrin, Regional Business Manager, Ibadan, Nigerian Breweries Plc, gave thanks to the Ataoja, his chiefs and indigenes of Osogboland for their support and for coming out en-masse to witness the unveiling of the beer village.  In his words: “the Osun-Osogbo Festival is an age-long traditional festival that must be honored and celebrated and as the official Beer Sponsor, we want the state to be better culturally by giving it life, excitement and pleasurable moments during this period.” He therefore assured the people present at the event that the beer village and the 15-Day Beer Carnival will deliver enormous economic, social and cultural benefits for the ancient city, the state and the nation as a whole.

Ms. Kunbi Ogunjobi, one of the local beer retailers at the event, said Goldberg has indeed enabled the inflow of money that would enhance her business expansion.  She stated: “I am already seeing the signs of profit in all business activities that will happen here during this festival because I am recording high sales already.” She commended Goldberg for providing the platform, which many promoters of Small and Medium Scale Enterprises (SMEs) would enormously benefit from during the period of the Osun Osogbo festival.

Visitors to the beer village had a great time as they were thrilled to comical, dramatic and musical performances from live band of Fuji artistes and game shows involving raffle draws where customers who swarmed the village and purchased Goldberg won various gift items such as generating sets, Plasma TV, Kegs of vegetable oil and bags of rice, courtesy of the brand. The venue also provided art sculptors the opportunity to exhibit their craft to the delight of everyone present.

For the third year running, Goldberg, a brand from the stable of Nigerian Breweries is supporting the Osun Osogbo festival as the official BEER SPONSOR in the beer category.