Leading electronics manufacturer, Binatone
Industries has launched a new fan called “Ital 1660” into the Nigerian
electronics market just as it is planning to formally introduce the world’s
first Tower Fan with a digital music system into Nigeria and other African
countries.
The Managing Director of Binatone in
Nigeria, Mr Prasun Banerjee said in a statement that the latest addition to its
wide range of fans is the result of a constant desire to bring continuously
better products to the Nigerian consumers.
“Binatone engaged the renowned Italian
designer, Gina Gianni, to design a fan that would enhance the decor of any
household and become a talking point for any visiting guest. She worked closely
with the Binatone engineers to ensure that good design was paired with
outstanding performance and high reliability. The result is the spectacular
ITAL-1660.”
“We are so excited to have this cutting edge
product brought to the African and Nigerian consumer. Products that are
designed for the local needs at prices our customers can afford. The ITAL-1660
looks more like a work of art than a product and we are just three months away
from launching the Music Fan, emphasizing all the more that Binatone is always
looking to bring us tomorrow’s products today.” He added
He stated that while the company believes
that all products should be made to be functional and technically sound, there
is no reason why that should mean a trade-off for good design and affordability
pointing out that Binatone, the London based company that specializes in
domestic appliances is a brand that exemplifies this.
“We have been in West Africa for over
50 years and Binatone is already a household name in Nigeria, we are known for
making high quality everyday use electrical appliances, backed by a nationwide
two year warranty. With the very warm tropical climate, every home in Nigeria,
however small or large, needs a fan in virtually every room. From the parlor to
the bedroom. Even a house with air-conditioning can benefit from adding a fan,
as it will improve the air circulation within a room and can save the user
money due to lower power consumption.” He added
Speaking on the outstanding qualities
of the new fan, Banerjee stated that “It looks classy and elegant, some would
even say royal, It is whisper quiet in its operation with outstanding air-flow,
and best of all, does not cost an arm and a leg. So much so, that it will be
available for you to buy at local stores throughout Nigeria”
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