New entertainment and gaming company Western Lotto Nigeria Limited
entered the market July 10 with five international lottery games and pledged a
determination to alter the landscape of gaming in Nigeria.
Mr
Elvis Krovokuca, managing director, said Western Lotto Nigeria Limited seeks through
its products “to
create employment opportunities, wealth and empowerment
for people in Nigeria and across Africa.”
Krivokuca said Western Lotto is
offering lotteries as “number-based games of chance that carry much less risk” as patrons spend small
sums to win big rewards, unlike gambling
where they risk high stakes.
The Western Lotto MD recalled the
history of lotteries dating back to 20BC and said they had been deployed to good causes such as the UK
Lottery’s involvement in the funding of the London Olympics 2012. He assured
that Western Lotto would similarly devote part of its earnings to corporate
social investment in good causes.
The first
games of Western Lotto are Powerball,
Euro Millions, Euro Jackpot, UK Lotto and Mega Millions. Powerball is an
American lottery game played every Wednesday
and Saturday. Euro Millions is a transnational lottery played across Europe.
The Euro Jackpot similarly plays across Europe. UK Lotto is also known as the
National Lottery. It has served good causes in the UK. Draws for
MegaMillions hold on Tuesdays and Fridays.
A galaxy of stars from three arms of
the Nigerian entertainment industry formally endorsed new gaming brand, Western
Lotto, as it entered the market on Monday, July 10. The stars come from Nollywood, music and
comedy.
Stars present at the unveiling of the
brand include Olu Jacobs, JideKosoko, Zack Orji, Aki and Pawpaw, and Ramsey Noauh. Also present were Paul Obazele, Alex
Usifo and LanreAnjola. Musicians included
TufaceIdibia and Olamide while there were also comedian Ayo Makun, popularly as
AY.
Present also at the launch were
Senators Ben Murray-Bruce, Magnus Abe and Fatima RajiRasaki. Honourable Segun
Oni and AbdulmojeedAdekoya came from the House of Representatives.
Western Lotto Nigeria Limited is an
entertainment and gaming company with platforms that provide a bouquet of international games for participants in
Nigeria. Western Lotto is licensed by the National Lottery Regulatory Commission in Nigeria to
operate terrestrial and online platforms for gaming activities including lotteries, lotto, instant draw, indoor games,
lotto betting and online scratch card games, among others.
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