Morocco, South Africa, Ghana and Nigeria have shown strong interest in hosting Africa's biggest music event, All Africa Music Awards, AFRIMA 2017-2019 editions as announced by the international Committee of AFRIMA.
These countries have shown their interest through a competitive overture made available to the African Union Commission, AUC who is saddled with the role of deciding on the hosting right in partnership with the International Committee of AFRIMA.
Nigeria has hosted the event for one term of three years since 2014. However, Nigeria has again shown interest to host the event for another term of three years as stated in the letter written by Alhaji Lai Mohammed, Nigeria's Minister of Information and Culture with reference number FMCT/ECS/002/I to the African Union.
In his letter, the Honourable Minister stated that, "We have also witnessed increased unity and collaborations among young music African professionals as they congregate each year in Lagos, Africa's most vibrant entertainment capital for the awards ceremony.”
He further noted that Nigeria has benefited immensely from serial hosting of AFRIMA via enhancing Nigeria's image and tourism opportunities, promoting Nigeria's culture and tourist attractions, positioning Nigeria as a safe and hospitable destination among others.
Some of the parameters that the AUC-AFRIMA will consider in deciding on the host country for the All Africa Music Awards events are immigration and visa application management, availability of functional airport and good land transportation system, venue infrastructure, hotels and hospitality facilities as well as adequate provision of security for guests and officials.
L-R: Director, Brand Communications & Sponsorship AFRIMA, Ms. Matlou Tsotetsi; Head of Culture, African Union (AU), Ms. Angela Martins; Minister for Tourism, South Africa, Ms. Tokozile Xasa and President/Executive Producer, AFRIMA, Mr. Mike Dada after a recent strategic meeting between the African Union, Ministry of Tourism, South Africa and AFRIMA at the Parliament, Cape Town, South Africa.
The 2017 AFRIMA will hold from November 10 to 12. It is scheduled to present to the continent a world class programme of events such as the Africa Music Business Roundtable (November 10), which brings together big music brands, music producers and intellectual property persons to start profitable conversations on the needed networks and infrastructure for an expanding youth-based industry.
Other events are the AFRIMA Music Village (November 10), an evening of a non-stop open music festival of live performances from the African stars and nominees, with an expected audience of 40,000 people; The Main Awards Ceremony (November 12); a star-studded and world-class event with live performances and television broadcast to 84 countries on 109 television stations around the world.
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