Community media operators in Lagos State are going
back to school this week (7-9 July) to rethink their business for
revitalisation and sustainability.
An initiative of the Communities and Communications
Department of the Lagos State Ministry of Local Government and Community
Affairs, the programme is being facilitated by The Journalism Clinic, which
vision is “to raise the next generation of first-rate journalists in Nigeria.”
Special Adviser to the Lagos
State Governor Kehinde Bamigbetan says: “It is our hope that, with this
training, the community newspapers and
magazines would become reference points to the communities. That’s not
happening now. We need for them to connect with the people; to help the people
make informed decisions about their lives and living, about the authorities,
and their environments. They should ‘affect the society in a progressive way.’
Done right, they should also become profitable.”
Secretary
to the State Governor Tunji Bello, himself a journalist, is expected to declare
the workshop open and deliver a goodwill message from Governor Akinwunmi
Ambode, whose mantra is “to leave no one behind.”
Workshop
Co-ordinator and Founder, The Journalism Clinic Taiwo Obe, said that there will
be sessions on impact news reporting, graphics design, media buying, digital
marketing, business management, mobile journalism and consumer insights.
Resource
persons include Niyi Obaremi, a quintessential newsman; Ogbenyi Egbe, a
creative/art director up-to-date with computer graphics; Omomeda Ashofor, a
seasoned media strategist and planner; Funke-Treasure Durodola, a broadcaster
of distinction; Pelu Awofeso, a social media buff and award-winning travel
journalist and author, and Akin Omorodion, an accountant well-heeled in
business rehabilitation and insolvency and an array of financial management services.
Others
are: Gani Kayode Balogun, Jr, a seasoned newspaper space sales and marketing
specialist,Media strategist,blogger and well respected
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